Why List with a Buyer's Agent? Who knows best what qualified buyers are looking for ?  I spend very little effort in recruiting sellers or soliciting myself as a listing agent. I have no polished presentations other than to advise sellers that any effective marketing campaigns must address five basic market conditions and then frame them favorably from a buyer's perspective: 1. Location of the property 2. Condition of the property 3. Terms and Conditions unique to this sale  4. Exposure in both the traditional and on-line real estate market 5. Market Price and/or your Target Selling Price Down Payment Credit towards New Home: More importantly to sellers, If they are also going to be a buyer with their proceeds I will credit back 50% of my selling commission towards their purchase of a new home or real estate investment as their Buyers Exclusive Agent in the new transaction.

One Exclusive Listing at a Time

To be an effective Listing Agent in the current market requires a significant amount of time and marketing effort that I simply can't set aside as a Buyers Exclusive Agent. Thus I absolutely limit myself to no more than one or two listing at any one time since the primary focus of my agency and my website is to exclusively support home buyers. Currently eighty percent of all home buyers begin their search on the Internet.

Counter intuitively, it should make sense to you that as a Buyers Agent I also have a significant web presence with San Diego home buyers and am very capable of effectively marketing real estate on the INTERNET.
 
Intense Local Marketing
 
Statistics show that your potential buyer already resides close to your neighborhood. As an e-Pro Realtor, I am also a member of an exclusive 1% category of Realtors certified to effectively manage comprehensive web-based marketing and full-service transaction plans; this would include your home not only being marketed on the Multiple Listing Service, and on the e-power house Realtor.com , but more importantly being marketed on my neighborhood web site which will custom link your home's marketing to a local Google Ads advertising campaign. Even though most Realtors are fully aware that up to 80% of buyers start their search on the Internet, very few Realtors are technically capable of managing a local web advertising campaign in this internet age.
 
Full Service Professional Team

Even though you are always working with me directly, I have full-time professionals working behind the scenes to support my buyer leads and my buyer transactions in progress.

Seller Service Pledge

When you list with me, you are getting professional full-service, all of the time.  Essentially, once you sign an exclusive listing agreement with me, you have the right to cancel the listing agreement if I do not perform the services promised as stated in writing.

Do you really want to sell you home? 

The optimum marketing moments for selling your property are the first few weeks when you property initially makes it splash and hits the MLS. If your home is not positioned and marketed to it fullest potential in the actual marketplace existing at that time, the result can cost you both significant time and money as you make repeated listing adjustments and are now chasing the market.

There are several listing agents will tell you what you want to hear simply to obtain the listing and then effect the needed price and marketing changes over time in order to sell.   Quite frankly, your not the one buying the house, and if you are really interested in selling, your agent should be telling you about current buyer behaviors:

1. who are the ones most likely searching for your home, as well as
2. how and where they are searching, and
3. what they expect to see when they eventually view your home.

Call or email me today if you have any further questions or would like to discuss how I would design a custom advertising campaign to professionally market your home to buyers.

Lon Underwood e-Pro Realtor lonunderwood.com epro@lonunderwood.com Phone: 619-981-0125 e-FAX 619-599-8070

Buyers Exclusive Realtor Broker & USA Realty Loan Officer